It’s no coincidence that the most memorable logo designs are also the most simple in appearance. You want the identities you create to be instantly recognisable, acting as a memorable identifier for the company they represent. A consumer will normally just take a fleeting glimpse at a logo, and an overly complex mark will make that opportunity redundant.
Here are 15 examples of simple, successful designs.
1/ WWF
Designed by Sir Peter Scott, in 1961.
Designed by Sir Peter Scott, in 1961.
2/ Shell
Designed by Raymond Loewy, in 1971.
Designed by Raymond Loewy, in 1971.
3/ Bayer
Designed by Bayer, in 1904.
Designed by Bayer, in 1904.
4/ Message
Designed by Sam Dallyn, in 2001.
Designed by Sam Dallyn, in 2001.
5/ USA Network
Designed by Peloton Design, in 2005.
Designed by Peloton Design, in 2005.
6/ Innocent
Designed by Deepend, in 1999.
Designed by Deepend, in 1999.
7/ British Golf Museum
Designed by Tayburn, in 2004.
Designed by Tayburn, in 2004.
8/ London Underground
Designed by Edward Johnston, in 1918.
Designed by Edward Johnston, in 1918.
9/ Mitsubishi Motors
Designed by Yataro Iwasaki, in 1870.
Designed by Yataro Iwasaki, in 1870.
10/ Shelter
Designed by Johnson Banks, in 2003.
Designed by Johnson Banks, in 2003.
11/ 3M
Designed by Siegal & Gale, in 1977.
Designed by Siegal & Gale, in 1977.
12/ Apple
Designed by Regis McKenna Advertising, in 1977.
Designed by Regis McKenna Advertising, in 1977.
13/ Penguin
Designed by Edward Young, in 1935.
Designed by Edward Young, in 1935.
14/ Families
Designed by Herb Lubalin, in 1980.
Designed by Herb Lubalin, in 1980.
15/ Waterways Trust
Designed by Pentagram, in 2000.
Designed by Pentagram, in 2000.
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